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Digital textile printing in Belarus and the US

Digital textile printing in Belarus and the US

By Madelaine Cornforth 14 December 2017

PSCube is a family owned company, established in 2016 as a small business based in Houston, Texas, US. It is a spin-off of the European company Evroflag, which has been in business in Belarus for over 12 years, being founded in 2005. This was Melnikov’s first investment into digital textile printing. The company provides high-quality textile promotional products including flags, T-shirts and home textiles.


PSCube manufacturers frameless furniture, known as ‘cubes’ for a variety of different markets such as exhibitions, shops, corporate facilities, hospitality, education institutes, gyms and studios, to name a few. The cubes are digitally printed in the US using dye-sublimation and direct printing on fabric. The company uses Mimaki and Roland digital textile printing technology with Epson print heads and inks from Mimaki and Sawgrass. PSCube, through its online platform, as well as creating its own designs, allows customers to create their own frameless furniture.

Ivan Melnikov, founder and CEO of PSCube, grew up around the printing industry. His father, along with some friends, founded a small printing company in Minsk, Belarus, when the USSR dissolved. The company, named Marathon, printed cards, labels and later flags. The flags were printed using screen printing.

After securing a Master’s degree in IT, in 2005 Melnikov followed in his father’s footsteps and founded Evroflag. With the intention to produce flags but in a more modernised way, Melnikov and his business partner invested in a digital printer and a heat press. Melnikov says: “Over the years the company merged with my father’s company. We print all sorts of things now and have produced the largest Belarussian flag ever created and, at 4,000 sq m, it is now in the Belarus National Museum.”

In 2010 Melnikov moved to the US, but travelled to and from the US and Belarus, with his business still based there. However, as oil prices began to fall in Belarus and its surrounding region in 2014, Melnikov realised he would be better off doing business in the US.

Having previously found success in digital textile printing, Melnikov decided to stay in the industry and founded PSCube. He says: “Over the years we used many different technologies. To produce furniture, we use dye sublimation and we are currently experimenting with UV and latex inks. We print on various fabrics, and we always look for new materials and technologies. We are curious about exploring new fields.

“We like both digital and non-digital printing but because digital printing is the process in which no permanent plate is created, it’s a fantastic technology for short print runs and unique sizes and substrates,” continues Melkinov. “For example, we designed a pineapple cube with a Roland logo on for Roland headquarters in the US.

“The colour range is also incredible, and digital textile printing is great for spot colours. A combination of digital photo camera, software and digital printing is a versatile marketing tool.”

Melnikov thinks the US is the ideal market for PSCube. He says: “Doing business in the US is fascinating after our tiny Belarussian and even Russian market. The US lets the company grow and, compared to Belarus, it is much easier to reach your potential in the developed, large economy of the US.”

He also notes the US’ love of custom-made products. The customisation trend has grown rapidly over the last few years, especially in the digital textile printing sector. This growth has been global, but with the size and spending power of the US market, it is a particularly promising arena for customised textile products. Melnikov says: “Customised products make up 90% of PSCube’s business in the B2B market. Printing is a communication tool and digital printing is a great communication tool because each message can be personal.”

In the future, Melnikov hopes to digitalise the business further than digital printing. He says: “My goal is to automate the business as much as possible, including the production process. I am excited about AI, IoT and VR/AR.”

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Video commercial

Dear friends!

We are glad to present you our first ever video commercial. We spent a whole day to make a lot of stuff and now, armed with tape and scissors, we are free to make crazy videos. Yes, you heard it right. We have enough material to make some more clips, so stay tuned.

Best regards,

PSCube team

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July of Changes

Hello there folks.  Here is our next blog post after a long pause. We did so much work and there are so much to tell you. First things first, we revised our website. Now it features a nice and clean slide show, featuring all the benefits and ways to use our favorite cubes. Second, we were busy filming our first ever commercial. Though everyone in the team had no experience in a filming or acting, we all had a great time in the studio and can't wait to show you the results. But for now, please, check our pages on social media: PSCube on Facebook PSCube on Twitter PSCube on Instagram Best regards, PSCube Team Team
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Art wall

Hello, everyone. It’s me again. You know, I always loved art in every form. Whether it a small drawing on paper, or another exhibition, we were visiting with the class, I always find something beautiful and charming in there. And, as you can see, it shaped my whole life. Now I work as a designer, here at Image how inspired I was when I received a letter from HQ that we are going to work with public domain art? Oh, my hands shook for a while. Even more, the project meant to be educational, to show that our cubes can be used in schools, museums, and other places. That’s why every cube features information about a particular era in traditional art and a bright example. On another side, combined, cubes form one picture that illustrates how art evolved from 16th to the 20th century. The result you can see on the pictures below. Hope you enjoy it as much as we enjoyed making it. Stay tuned for future articles! render render2 render1 render3 render4  
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April sum up

April was a hard month for PSCube team. We received many of orders from different companies from Houston and had to work overtime to complete them all in time. Among our customers, Bob, from GeoScience, who ordered two additional covers for his benches, featuring "Memorial day" graphics, to replace previous easter theme. While there is still a plenty of time till 29th of May, we wanted Bob to receive his covers as soon as possible. Now his office welcomes customers with beautiful benches. blog The other project we worked on during April, was an educational one. A set of cubes with the unique pattern was designed to create an infinite amount of images, using only triangles and quads. Check this out and imagine, what would you do with the set of this cubes? Blog2
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Easter is nigh!

Yes, time is running fast and Easter is near. This means, you have a great opportunity to decorate your office and bring new colors to everyday life. This way went people from GEOScience, who ordered pack of two bright covers for their benches. Cant wait to see them in interior.Easter